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Dates & Details
The Serious Games Tutorials will take place throughout the Spring and early summer of 2007 in several different locations around North America.

Locations & Dates
San Francisco, CA March 28-29, 2007
Orlando, FL April 26-27, 2007
Washington, D.C. May 8-9, 2007
Toronto, Ontario June TBA, 2007

Pricing
Admission starts at $445.00 for early bird registrants and rises to $695.00 closer to each individual tutorial.

Discounts
Group discounts for three or more registrants from the same organization are available.

Please contact Beth Bryant for more information.
Our final curriculum is coming shortly. For now here is an overview of some of what we expect to cover in detail:

Basic Content
Each tutorial includes many basic serious games questions including:
  • Why is this happening?
  • What is it?
  • How to define it?
  • The many types of serious games that exist
  • The critical drivers behind the adoption of games
  • What are the different game platforms?
  • What types of games can I build for serious purposes?
  • How much does it cost to build a game?
  • Where can I build games? Who is good at building serious games?
  • and much more!
Who are Gamers?
The tutorial includes information about gamers and gamer demographics. We want you to know who gamers are, and who they aren't so you can effectively create serious games that target gamers and/or non-gamers.

How does Game Development Work?
Our tutorial covers not only the important basics of how game software development works best but we have developed specific tasks relevant to serious games development that are important steps in the development process

How do I manage my own serious game project from start to finish?
Driving any project from start to finish is never easy. Serious games require lots of attention because unlike their commercial counterparts there is no publisher infrastructure to handle testing, marketing, developer management, and more. Our tutorial offers important information for sponsors how to setup the necessary extra-developmental scaffolding that every game requires -- especially serious games.

Serious games design
It takes more then two-days of education to be a good game designer but over the course of two-days we will help you learn enough basics of game design and specifically serious game design so that you can play a more significant role in the design and development of your organization's serious games projects. Drawing upon our experiences designing serious games for the government, corporate clients, and non-government organizations we will root much of our design opinions in real-world examples that offer important insight into the tricks and tradeoffs many other serious game projects will likely encounter.

Important case studies
Our tutorials feature three major project-reviews each and many smaller examples taken directly from major commercial-games and serious game projects our faculty have been involved with. Only by seeing how projects work under the true constraints of budget, platform, schedule, and requirements can you begin to hone your own sense of development for serious games. While we will cover various theorectical points much of our content is rooted in our case studies and examples.

Free time with a variety of games
Each tutorials will feature hands on time at the end of the first-day with a variety of games serious and commercial as a means of furthering your understanding of the games and serious games fields.

Generous Q&A
The entire tutorial is designed for generous Q&A during sessions and at the end of each session. In addition on day one faculty will make time after the initial sessions are over to interact with each attendee who may have more specific questions.

How to set & measure for success
Often serious games require new forms of metrics to determine success. Thus, our cirriculum includes time devoted to the discussion of metrics and measuring for success and effectiveness.

Critical decision trees
A key takeaway from the Serious Games Tutorials is mastery of our critical decision tree. This is a large-scale template for serious game project design that outlines all the critical decisions any sponsor or developer of a serious games project needs to work through in order to finalize plans for successful serious games development. By the end of the tutorials you will work through at least one critical deecision worksheet sample which will allow you to immediately get a better handle on what your serious game will be.

Serious Games Promotion, Marketing & Communication
Successful serious games involve more then just development. To help with many of the extra-developmental issues that come about with serious games the tutorials feature significant time devoted to the promotion & marketing of serious games both within and beyond the sponsor's organization. With our communications experience we have developed specific presentations about how to make the most of the media's broad fascination with gaming and growing interest in games for purposes other than entertainment.